As a lawyer, you should have a social media and content strategy. A documented marketing plan is important, and you should have a set of objectives before you start posting. Your goal is to reach as many people as possible, so you should be consistent. Try to post at least once a week, and don’t go longer than that. In addition, you should follow the social media guidelines in your jurisdiction.

If you’re not sure what to post, consider making a video about what your law firm does for clients. Then, add relevant hashtags to make it more search-friendly. Videos are a great way to showcase the work that a law firm does. Also, you can ask others to share their photos with you. The more exposure you have, the more likely you are to gain Instagram followers. It’s also a good idea to share the content generated by your clients.

One way to reach millennials is to share behind-the-scenes photos or videos of lawyers. By sharing these, potential clients will be more likely to trust your firm. You can also include short bios of your attorneys. Moreover, you can use scheduling tools like HubSpot to plan ahead and schedule posts. This will allow you to post more often and reach a larger audience. It’s a great way to reach a new client base.

Another great tip for promoting your law firm is to send mass Direct messages to potential clients, tag celebrities and influencers on your posts. These are helpful because your pictures will show up under their posts, which you can use as a platform for educating your audience. You can also post comics that celebrate victories and celebrate personal moments. It’s important to make sure you have the permission of the artist or creator before sharing these. These comics can be shared with permission and will help you get more followers and viewers.

Using hashtags is a great way to increase visibility on Instagram. A great way to increase your visibility is to search for keywords related to your area of law and use relevant hashtags to appear in relevant conversations. This will help you attract more followers and boost your ranking in the search engines. An effective strategy can lead to more exposure and more clients. All these things will help you achieve your goal of attracting more clients.

To attract more followers, add your firm’s branding to your Instagram posts. For instance, if you’re a law firm, you should post photos of your offices and employees. You can also add user-generated content to your posts. This is an effective way to attract more followers. In addition to promoting your firm’s services, you should also celebrate milestones with your team. This will help you attract more clients.